Translate an unconventional fragrance identity into a store that feels rare and immersive while keeping product discovery, availability and purchase paths clear.
Case study / 01
Shopify commerce · Fragrance
Lab Rat Atelier
A cinematic Shopify storefront that turns an experimental fragrance label into a private aromatic specimen archive.
Shopify project
Noxora organised seven fragrances as numbered laboratory trials, supported by visual dossiers, an origin record, research methods, an editorial field film and an archive. The atmosphere is distinctive, but core commerce actions remain immediately accessible across devices.
Noxora’s role
Storefront direction, commerce UX and editorial product presentation.
Discovery with character
Numbered fragrance trials give the catalogue a recognisable structure while keeping individual products easy to explore.
Story alongside shopping
Product dossiers and the fragrance archive support the brand narrative without replacing the path to purchase.
External draft link supplied for portfolio review. Availability depends on the store owner and Shopify preview access.